01 / Context
The challenge.
Business actions need a clear event dictionary and validation plan.
← Analytics & TrackingConcept Project · Sample Work
Lead journey measurement
A self-initiated analytics & tracking concept for b2b services. Built to demonstrate the thinking and deliverable structure; not commissioned client work.
B2B servicesAnalytics & Tracking
02 / Direction
The solution.
Define business events, Validate instrumentation, Build decision dashboards. This sample uses a documented brief, illustrative assets, and a review checklist to make the proposed approach concrete.
03 / Outcome
Concept deliverable.
Concept deliverable: lead journey measurement. No live campaign or client deployment was performed; business results have not been measured.
Tools used
GA4Google Tag ManagerLooker Studio
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