01 / Context
The challenge.
Campaign groups need separation by intent and landing-page relevance.
← Paid AdvertisingConcept Project · Sample Work
Intent-led campaign plan
A self-initiated paid advertising concept for professional services. Built to demonstrate the thinking and deliverable structure; not commissioned client work.
Professional servicesPaid Advertising
02 / Direction
The solution.
Map search intent, Structure campaigns, Test conversion signals. This sample uses a documented brief, illustrative assets, and a review checklist to make the proposed approach concrete.
03 / Outcome
Concept deliverable.
Concept deliverable: intent-led campaign plan. No live campaign or client deployment was performed; business results have not been measured.
Tools used
Google AdsMerchant CenterGA4
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Build what comes next
One service.
A connected growth system.
Start with your most important challenge. We will shape the scope together.